Is the field of journalism dead? Yes? No? Maybe soon? The answers to this question vary and are unlimited. Let’s face it. Not many people from the younger generation are going to find their news from a print version, watching the morning news, or listening to the radio for that matter.
The social media era is among us. The news is captured in a short period of time by people that pop up on your social media feed. The prerequisites to be credible are submerged to ‘does he/she have a blue checkmark?’ or ‘that’s fake news, he/she is just looking for clicks.’
The desperate, dying field of print journalism and its predecessors are desperate. The only way to function is through money. How do you obtain money in today’s societal norms? Through short content and clickbait.
A study done in 2015 showed that the average time young people stay on the screen while reading articles online is 63 seconds, completing just 39.3 percent of the article.
With an attention span that is short for reading and even watching videos online, journalism has a very tough crowd to work with in the future.
It will require more entertaining mediums, media, content, and bells and whistles to keep the consumer on the screen. More screen time equals more dollars in the pockets of digital media producers.
Just look at YouTube star David Dobrik, notorious for having nearly 20 million subscribers based on the fact that his videos are four minutes and twenty seconds, taken from hours of footage the online comedian makes with his friends to entertain for every single second.
The bottom line is this. Journalists need to become more entertaining with the way they deliver and produce a story. Whether it’s changing the medium, the tone, the special effects, etc., something has to change.